Investment in My Trail Company earns 10% annual dividends, paid in cash or accrued from year to year and paid upon a liquidation or redemption. (The 2015 10% dividend was paid in cash and checks were mailed to investors on January 1, 2016.) Investors receive a 20% discount on product purchases.
The 1st $495,100 raised from 155 Colorado Customers through this Direct Public Offering (DPO) funded production of our best-selling equipment and down insulated styles, an e-commerce web site launch, hiring core staff and opening a distribution center and our 1st physical store.
A separate national raise brought in $189,675 from 98 Customers outside Colorado and funded production of our most popular storm shells and running and hiking tops and bottoms to arrive in Spring 2017.
There is a 2nd national raise underway currently at wefunder.com/mytrail and those amounts will be combined with investments in this DPO to expand our product offering.
DISCLAIMER: THESE SECURITIES ARE OFFERED PURSUANT TO A LIMITED OFFERING REGISTRATION WITH THE COLORADO DIVISION OF SECURITIES. THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE COLORADO DIVISION OF SECURITIES NOR HAS THE DIVISION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS OFFERING DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. THE STATE OF COLORADO HAS INSTITUTED THIS LIMITED OFFERING REGISTRATION PROCEDURE IN AN EFFORT TO SIMPLIFY AND EXPEDITE THE SMALL BUSINESS CAPITAL FORMATION PROCESS. INVESTORS ARE ENCOURAGED TO ASK QUESTIONS OF AND SEEK ADDITIONAL INFORMATION FROM THE ISSUER AND UNDERWRITER OF THESE SECURITIES. Colorado Securities Commissioner Order No. #2015-60-354