My Trail makes high performance, lightweight outdoor apparel and equipment and sells it directly to our Customers to keep it affordable.
Investment in My Trail Company earns 10% annual dividends, paid in cash or accrued from year to year and paid upon a liquidation or redemption. Investors also receive a 20% discount on product purchases.
Through Summer, 2017, over 400 Customers invested over $900,000 through this Colorado Direct Public Offering (DPO) and a parallel raise from Customers outside Colorado on Wefunder.com/mytrail. These investments funded production of core apparel and equipment styles, the launch of mytrailco.com, hiring staff, and opening a distribution center and our flagship store on Pearl Street in Boulder.
Additional capital raised will help us produce:
DISCLAIMER: THESE SECURITIES ARE OFFERED PURSUANT TO A LIMITED OFFERING REGISTRATION WITH THE COLORADO DIVISION OF SECURITIES. THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE COLORADO DIVISION OF SECURITIES NOR HAS THE DIVISION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS OFFERING DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. THE STATE OF COLORADO HAS INSTITUTED THIS LIMITED OFFERING REGISTRATION PROCEDURE IN AN EFFORT TO SIMPLIFY AND EXPEDITE THE SMALL BUSINESS CAPITAL FORMATION PROCESS. INVESTORS ARE ENCOURAGED TO ASK QUESTIONS OF AND SEEK ADDITIONAL INFORMATION FROM THE ISSUER AND UNDERWRITER OF THESE SECURITIES. Colorado Securities Commissioner Order No. #2015-60-354